The D&G Calcio men’s underwear range has got to be one of the brand’s most successful judging from the amount of attention the accompanying campaign is getting.
But then again, D&G is using the oldest tricks in the in the marketing book.
- Hire famous soccer players as underwear models – women (and some men) want them, every man on the planet want to be them.
- Shoot a hot campaign, record it on video, and release behind-the-scenes teasers on Youtube to create a viral buzz.
- Spin the campaign around major international events (i.e. the world cup) to win even more attention.
So I am pleased to be able to bring you the latest behind-the-scenes video teaser, featuring new clips of Dolce&Gabbana Calcio underwear campaign.
Once again, the video includes footage of five of the most popular Italian football (soccer) players; Antonio Di Natale, Vincenzo Iaquinta, Claudio Marchisio, Federico Marchetti and Domenico Criscito, photographed by Mariano Vivanco in a vintage style changing room.
I actually like this clip better than the first one since we get to see some more close-ups of the various Calcio underwear styles.
Fun fact, D&G actually sponsors one of Italy’s top soccer teams, AC Milan. Thank you to UndiesDrawer to bringing this to my attention.
Happy Whitsun, guys, and enjoy the Calcio clip.
UPDATE: D&G did another Calcio video with even more closeups of the many available underwear styles.