D&G Calcio underwear. Even more behind-the-scenes video featuring Italian soccer stars

D&G Calcio underwear. Even more behind-the-scenes video featuring Italian soccer players

May 23rd, 2010

The D&G Calcio men’s underwear range has got to be one of the brand’s most successful judging from the amount of attention the accompanying campaign is getting.

But then again, D&G is using the oldest tricks in the in the marketing book.

Hire famous soccer players as underwear models – women (and some men) want them, every man on the planet want to be them.
Shoot a hot campaign, record it on video, and release behind-the-scenes teasers on Youtube to create a viral buzz.
Spin the campaign around major international events (i.e. the world cup) to win even more attention.

And the formula works. The blog posts I’ve done featuring D&G Calcio campaign photos and the first Calcio behind-the-scenes video has been some of the most viewed here on Guys’ Underwear Blog.

So I am pleased to be able to bring you the latest behind-the-scenes video teaser, featuring new clips of Dolce&Gabbana Calcio underwear campaign.

Once again, the video includes footage of five of the most popular Italian football (soccer) players; Antonio Di Natale, Vincenzo Iaquinta, Claudio Marchisio, Federico Marchetti and Domenico Criscito, photographed by Mariano Vivanco in a vintage style changing room.

I actually like this clip better than the first one since we get to see some more close-ups of the various Calcio underwear styles.

Fun fact, D&G actually sponsors one of Italy’s top soccer teams, AC Milan. Thank you to UndiesDrawer to bringing this to my attention.

Happy Whitsun, guys, and enjoy the Calcio clip.

UPDATE: D&G did another Calcio video with even more closeups of the many available underwear styles.