Dolce & Gabbana has released yet another behind-the-scenes video from the shooting of the campaign for their new Calcio collection.
Unless you’ve been living under a rock the last month or so, you will have come across some of the promotional pics (or indeed videos) for the D&G Calcio men’s underwear collection.
The campaign took off back in April with a series of attention-grabbing Calcio ads featuring Italian soccer super stars, Antonio Di Natale, Vincenzo Iaquinta, Claudio Marchisio, Federico Marchetti and Domenico Criscito.
Then, in the beginning of May, a new video emerged from the photo shoot focusing on the world cup 2010 styles, decorated with the colors of the Italian flag.
As if that wasn’t enough, last week a video surfaced from the same photo shoot. This time around the clip focused more on some of the other styles available in the Calcio range with some nice underwear closeups.
You shouldn’t think it was possible, but this week Dolce & Gabbana’s Youtube channel premiered one more video from that very same photo shoot! And somehow they’ve managed to squeeze not-seen-before video footage out of the shoot.
Well done, D&G. You really know how to keep a buzz alive.
This final video (who knows?) shows many more clips of the Calcio designs and cuts. Once again we see lots of closeups, and I am starting to get high expectations to this collection.
D&G themselves help fuel these expectations by describing the Calcio briefs as “flattering, following the bodylines and cleverly designed to bring comfort and style.”
To me it’s the best video yet, as it gives you a very vivid idea of what the styles look like when worn.
I wouldn’t mind it if D&G has got a few more videos from this photo shoot in the making.