Guys' Underwear Blog

Aussiebum always does amazing videos. In fact, these guys are true masters of men’s underwear promotion.

Take today’s video. It takes you behind the scenes of the photo shoot for Aussiebum’s new calendar featuring super fit English rugby players. Videos like this are extremely effective at cementing Aussiebum’s position as a youthful men’s underwear brand with a sporty feel to it.

And this video and all Aussiebum’s other marketing efforts really work. You just can’t resist it. At least I can’t.

Wearing my Aussiebums always makes me feel kind of surfer dude-ish, you know? You get the feeling that Aussiebum really is the preferred underwear brand for healthy, fit, and style-conscious sports jocks… as well as the prime choice for the rest of us who’ll settle for looking like wearing the same underwear as buff athletes

Enjoy the video.

Related posts:

1. Undergear: Behind the scenes video of the spring 2010 photo shoot
2. Our first ever original men’s underwear photo shoot: “Under Thinking”
3. Behind the scenes video of Intymen photo shoot