Aussiebum is hard to keep up with some times. The Australian men’s underwear super brand is spewing new products and video promotions like there’s no tomorrow. I love it!
It’s only been a few weeks since they released a sizzling video promoting the still fresh LockerBoy underwear range.
The last few days Aussiebum has grabbed headlines on most of the major underwear blogs with the launch of a brand new men’s underwear collection, “HUNK”.
In Aussiebum’s own words, “the Hunk range fits like a glove and has old school HOT written all over it! The unique cotton stitching detail gives the range a youthful locker-room feel thats casual but quality.”
The Aussiebum HUNK range includes briefs and jockstraps (in three color variants), both of which are featured in the videos below.
As always, the launch of a new range is accompanied by a short promotion video, which you may have seen making rounds on the other blogs. However, AB also did a behind-the-scenes video, which you can enjoy below.
FYI, Aussiebum HUNK briefs are about US$17, the jock is about US$15.
I’m trying to get hold of some items from the HUNK range for a review, hopefully AB will get back to me soon :)
UPDATE: Sean Ashby (founder of Aussiebum) HIMSELF wrote me today, and it seems I will be doing an original Guys’ Underwear Blog review of this style in the not so distant future. Can’t wait.
Also, check out all my other Aussibum videos.