New Modus Vivendi "Apollo and Hermes" collection. See the pics.

June 25th, 2011

Greetings from California where I’m currently roatripping. Such nice weather you guys have here.

So over there in Europe, our favorite Greek underwear brand, Modus Vivendi, is doing their bit to save their country from financial ruin by launching a new range of underwear inspired by Greek gods, Hermes and Apollo.

Hermes is the great messenger of the gods in Greek mythology and a guide to the Underworld. An Olympian god, he is also the patron of boundaries and of the travelers who cross them, of shepherds and cowherds, of the cunning of the thieves, of orators and wit, of literature and poets, of athletes and sports, of weights and measures, of invention, and of commerce in general.

Ahhh, pause for breath. That is one busy and diverse Greek god!

And now he can add God of men’s underwear as well – what an honor!

The same goes for Apollo who, besides providing a divine touch to this new undies collection, has to supervise light and sun, truth and prophecy, medicine, healing, music, arts, and more.

Fit for a Greek god, the new Modus Vivendi underwear collection is pretty extensive and include new briefs, jocktraps, and trunks.

In terms of price, the new items are VERY affordable, ranging from just $17 USD for a pair of briefs to about $20 for a pair of trunks.

The styles include Modus Vivendi’s signature swimsuit-like strings as well as as some over-sized buttons down the center of the fly.

Check out the new collection over at www.e-modusvivendi.com.

Get an impression of what you can expect from the pics below.