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Hot male underwear models wearing Armani Exchange underwear in public! Watch the video.

Hot male underwear models should not be confined to photo studios or runways when promoting men’s underwear. And thankfully, sometimes innovative underwear marketeers demand that these hot male models take to the public domain and strip to their underwear.

What a way to do promotion! The clever thing is that even though these public promotion events are often one-time PR stunts, they are recorded and put on Youtube for the rest of us mere mortals to enjoy, ha!

Undergear hired some very fit male underwear models last year and caused a stir as they wore nothing but some nice-looking briefs while parading around Times Square in New York City.

But actually, back in 2007 when the Armani Exchange men’s underwear collection was starting to get some serious attention, some of the hottest underwear models at the time were hired to grace the shop windows at a number of Armani Echange stores around the US.

Watch the video at the bottom of the post.

The male models were wearing nothing but those gorgeous white Armani briefs and boxer briefs that we have come to love thanks to David Beckham and Christiano Ronaldo – and naturally attracted major attention from gasping by-passers :)

I did some digging and found a video that lets you guys relive the public outing of the male Armani Exchange underwear models.

The video features mainly men’s briefs as well as a few shots of boxer briefs.

Enjoy!

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