Ginch Gonch wants in on all the nation and city underwear branding! I am not sure why this fascinates me, but it seems like every men’s underwear brand these days is introducing a line of country or city-specific briefs, trunks, boxers and so on proudly wearing your nation’s flag.
Aussiebum‘s probably the champion of the flag underwear category with briefs and hipster trunks embellished with the national colors of an endless number of countries.
Danish underwear brand, JBS, too, hasn’t shied away from shamelessly decorating their boxer briefs in Danish flags as a gimmick in connection with the 2010 football (soccer) world cup.
Even Calvin Klein has a range of national men’s underwear.
Ginch Gonch underwear for men who loves London
Men’s Underwear Blog directed my attention to the new 2010 I Love collection by Ginch Gonch. With the national colors of Great Britain splashed across the pouch area, the next styles are called I Love London and feature London iconography, like Ben Ben, printed all over.
In this promotional pic the I Love London Sport Brief is featured:
The Ginch Gonch I Love collection will be available with styles including briefs, boxer briefs, and even boxer shorts, which is a new addition to Ginch Gonch’s usual style range.
One funny thing about the promotion pic… Suspenders… They are making a comback in 2010, no doubt.