Gigo men’s underwear is a Columbian brand that I stumbled upon some time ago and today I took a look at their current collection, and I really liked what I saw.
If you wanna skip to the pictures and photo photo shoot video footage, just scroll down :)
Gigo Underwear for Men – A youthful high-end brand
Founded in 2004, Gigo is part of the new generation of niche underwear manufacturers that have been springing up over the last decade. These men’s underwear brands have a real shot at success because a) they can achieve widespread distribution via the Internet, and b) they successfully influence the underwear fashion trends by introducing many new styles, print designs, and so on.
Gigo is quite skillful when when it comes to popping, bright colors and fun print designs. The Gigo underwear items really come off as playful, youthful and as a classic fashion (premium) brand with most of their styles costing around $25 per pair (You can get most of their styles at Skiviez).
The styles carried by Gigo include (low-rise) trunks, briefs, jockstraps, thongs & G-strings, as well as men’s swimwear.
Be trendy with Gigo
As you can see from the pictures below, Gigo is well in line with the trend of bright neon-like colors that is influencing the men’s underwear fashion scene at the moment. Also, I think their print designs are almost up there with the best of them (with Ginch Gonch and especially Piss & Vinegar taking the top spot in that category).
The pictures are from their current collection, which is also featured in the two videos. The videos showcase a 2009 Gigo underwear photo shoot featuring an abundance of the styles and designs you can currently buy online.
Oh, and remember to check back in tomorrow when I review the new men’s underwear collection by Skiviez called “Boast” (which this underwear certainly does).