So, the hearts of underwear fans from around the world skipped a beat a couple of weeks ago as David Beckham finally announced his plans to launch his very own men’s underwear brand.
Not that it came as too much of a surprise, though, it’s been a recurring subject on the rumor mill for ages.
Just as you guys, we are extremely excited about what Beckham’s underwear collection will entail – will it just be briefs, trunks, and boxers, or will he venture into more exotic cuts as well? And will the undies cost?
We’ll just have to wait and see.
We are absolutely positive that Beckham will be massively successful with his new business adventure. He could easily become the Björn Borg of this decade.
We hear that the Beckham undies will be available in stores this fall and that – naturally – the soccer star will once again act as chief underwear model.
So in celebration and anticipation of Beckham’s return to male underwear modeling we’ve gathered some of his best work so far for Emporio Armani. If it’s any indication of what’s to come, we’re all in for a real treat.