Aussiebum recently released their new Bondi Surf Shorts range which made quite the impact in the underwear/swimwear blog community. And I gotta say, Sean Ashby’s done it again.
Here’s what Aussiebum have to say about their new range of Bondi Surf Shorts: “Inspired by the latest summer styles on Bondi beach, these shorts are setting the tone around the world for summer 2010. The shorter inseam creates the appearance of height while getting your thighs a little sun. If looking chic and well put together is your thing, the ‘Bondi Series’ shorts will be a welcome addition to your wardrobe.”
Hey, I want to look chic! And lord, do my thighs need some sun.
Normally, I don’t really pay much attention to the promotion texts – you know, shoot a proper video of the product and you’ve got my attention. This time, however, Aussiebum pushed all the right buttons with their teaser text, promo shots, and of course the video, which is as hot and well-produced as we’ve come to expect it from AB.
In a few weeks time I’m off to the beaches of Thailand and I hope to give Aussiebum Boni Board shorts a good test run.
It’s here, check out Guy’s Underwear Blog’s official Aussiebum 2010 Men’s Swimwear Guide.
Also, keep en eye out for my upcoming Aussiebum swimwear guide, which will be out in a couple of weeks.
In the meantime, enjoy the videos and promotion pics and get your own pair at www.aussiebum.com