Profile-enhancing men’s underwear – it’s the talk of the town this week.
Just a few days ago, Aussiebum reminded us of the style that propelled their brand into underwear super stardom – the infamous and majorly successful Wonderjock.
These days, every major and minor men’s underwear brand offers some sort of underwear cut with enhancement capabilities.
Check out my “profile-enhancing” category for loads of stories and inspiration on this subject.
Out in August, this fascinating range of underwear captured my attention as it promises to enhance the profile of both the pouch and backside of the brief (or trunk).
Granted, this concept isn’t new – Andrew Christian did a similar cut a while back (The Bubble Butt Underwear with Frontal Enhancement from his Show-It range) – but to the best of my knowledge it is a first by 2(x)ist. And it gets me excited because 2(x)ist is brand that normally offers so many diverse and fun underwear choices to the modern man, all of proper quality.
Here’s what 2(x)ist themselves say about the new LIFT range, “available in a Dual Lifting Brief and a Dual Lifting Trunk, Lift creates a more generous silhouette with a shrewdly-devised design in comfortable cotton/spandex, a breathable mesh support in the front pouch, and an elastic-stitched strapping for the rear.”