Groovin’ Underwear for Men – New Japanese brand!
June 9th, 2010
Japan is preparing an invasion! A men’s underwear invasion that is.
Leading the battle is up-and-coming Japanese underwear brand, Groovin’. I hadn’t actually heard of them until a few days ago when the brand made its way onto my radar via Menswear Review.
They are really starting to make a name for themselves outside Japan, and something tells me we’ll be seeing reviews of the various Groovin’ styles popping up throughout the underwear blog community in the near future. Keep an eye out for my own reviews sometime during the next few weeks.
Check out my review of the Groovin’ Low Waist Hip Brief.
Also read my review of the Groovin’ Cup Boxer!
Inspired by the masculine form, the mission of Groovin’ is to inject fun and vibrancy into everyday life. Here’s what Groovin’ say about their design philosophy
- Only use quality fabrics combined with uncompromising workmanship
- Express the zest for life through fun colors
- Achieve optimal form and function through inspired designs
Can’t wait :)
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Posted in 6 Responses to “Groovin’ Underwear for Men – New Japanese brand!”
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[...] Groovin’ Underwear for Men – New Japanese brand! | Guys' Underwear Blog [...]
Great find Jay! Loving the look of the yellow briefs on the model, but not so sure about the wide waistband and small print to the waistband of the others. Looking forward to seeing what you think of them in your review!
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Me too :) If you can’t wait, in the meantime check out my pal, Dan’s review over at Menswear Review:
http://www.menswearreview.com/2010/06/groovin-lowrise-hip-brief-mens_09.html
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[...] Groovin’, the all new Japanese men’s underwear brand whose mission it is to inject fun and vibrancy [...]
I am a guy, I own a pair of Groovin Orange Bikini brief. it’s comfortable and sexy. Thanks for the blog. Denny
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This brand is the best I have bought. Check out the range, the low rise and v cut are favourites. You feel very sexy and I have about a dozen in different style/colours.
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