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Olaf Benz is coming to America. We celebrate with some fine pictures.

Straight out of Germany, Europe, comes well-known men’s underwear brand, Olaf Benz.

Although not a stranger to most fans of men’s underwear, Olaf Benz has actually not been very present on the North American market during the last 10 years. But now that wait is over!

Our good friends over at Underwear Station will be distributing the brand to lots of high-profile online stores like Undergear.com and International Jock.

Olaf Benz is in the upper end as far as quality and the pricing for wholesale is around $21 for a brief, $20 for a thong and $24 for a boxer.

Until the brand launches at these stores, check out their own site over at www.olafbenz.com. Their selection is HUGE.

And on a side note, their style selector in the left column of the web store is probably one of the best ones we’ve ever dealt with. We like it when online stores pay attention to bringing consumers the best user experience possible.

Anyway, here’s a few Christmas-y Olaf Benz pic for you guys. Have a great weekend!

Olaf Benz Men's Underwear

Olaf Benz Men's Underwear

Olaf Benz Men's Underwear

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Introducing Bayou Beau Underwear for Men. See the pics.

Happy Friday, guys!

So many exciting new introductions in the world of men’s underwear this December. Yesterday we had the distinct pleasure of introducing to the viking-like, masculine  look of the Swedish men’s underwear brand GÄSSLING.

Today, we travel back across the pond to the hart of the Southern U.S. Meet Texan underwear maker Bayou Beau.

Based in Houston, Texas, Bayou Beau makes fashionable, colorful underwear for the masculine man – as is obvious in the pictures below.

The brand’s new Bait & Tackle collection has 12 color combinations in trunks and briefs, so there’s plenty to choose from.

Prices are fair, these are affordable undies with briefs starting at $24.50 USD. There’s even a basic collection starting at $18.50 USD for a pair of briefs.

Check out the entire collections and shop over at www.bayoubeau.com.

Enjoy the pics and have a great weekend, guys!

Bayou Beau Men's Underwear

Bayou Beau Men's Underwear

Bayou Beau Men's Underwear

Bayou Beau Men's Underwear

Bayou Beau Men's Underwear

Bayou Beau Men's Underwear

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Introducing Gässling – new men’s underwear brand from Sweden

Last week, new Swedish men’s underwear brand GÄSSLING launched. Yes, guys, there’s more to Sweden than ABBA and Björn Borg!

GÄSSLING makes underwear for men who have grown tired of underwear targeted towards teenagers and are looking for something extra, something mature, classic and timeless.

The fabrics are organic cotton and the company takes pride in their extreme attention to every detail. For instance, the care instructions are printed inside to avoid that annoying itching tag. Also, the waistband is covered in fabric for ultimate comfort.

We LOVE when brands do that! All itchy tags should be banned from the world of men’s underwear. Hurray for GÄSSLING for leading the way on this subjet.

The model called ‘Falsterbo’ has a waistband with fabric-covered buttons (that lets you open the waistband). It is the kind of underwear you put aside for special occasions. Quite innovative take on the old boxer brief design, we feel.

This is a new brand and for now they only carry the boxer brief cut, but we hope to see a regular brief make its way into GÄSSLING’s product mix soon.

The regular boxer brief is about $36 USD and the botton-styled one is $44 USD. Pricey, perhaps, but as we always say – if you want European exclusiveness, you have to pay.

Check out the entire range over at www.gassling.com.

Gassling Men's Underwear

Gassling Men's Underwear

Gassling Men's Underwear

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New Festive underwear range from Modus Vivendi. See the pics!

Our favorite Greek men’s underwear brand, Modus Vivendi, is once again introducing a new line of exotic men’s underwear. And we have all the info – and the best pictures.

This time they’ve labeled the new range “Festive”, and it is indeed. Bright colors and a signature star print are the simple trade mark design features of this line.

But of course, as always with Modus Vivendi, really it is the very distinctive cuts and fabric choices that steal the spotlight. These babies are made from full-on velvet, guys! A perfect Christmas item, don’t you think?

The festive mini (bikini) briefs, briefs, and jockstrap range between $26 and $36 USD.

Check out the entire range over at www.e-modusvivendi.com.

We love it!

Modus Vivendi Festive brief

Modus Vivendi Festive Mini brief

Modus Vivendi Festive Jockstrap

Modus Vivendi Festive trunk

Modus Vivendi Festive trunk

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