Archive for the ‘Sloggi’ Category
Guys in underwear – Sloggi
Sloggi for men is still mostly a European brand, but I see no reason why it shouldn’t be big in the U.S. (or the rest of the world for that matter), too.
Sloggi is Europe’s best selling underwear brand of all time, having shipped more than 1 billion pairs. The brand has been around for 33 years and was – and probably still is – best known for its basic women’s underwear ranges.
Still, a vast collection of men’s Sloggi underwear has become available over the last decade. The collections are mostly in the basic category, but the designs are sophisticated and quality is high.
That is a combination which equals high value for money, guys.
The selection of cuts and fabric types is also impressive, covering everything from sports briefs to boxer briefs in fabrics that range from from your ordinary cotton to highly breathable polyester blends as well as lightweight modal.
Check out our guide to the best Men’s Sloggi briefs if you want to know more.
Price-wise, Sloggi starts from around $13 USD for a pair of basic briefs up to about $26 USD for a pair of premium trunks.
However, Sloggi is well-known for their multipacks, so discounts are easy to come by.
Searching the web I found www.deadgoodundies.com to have the widest selection of men’s Sloggi underwear. I bought all our own Sloggi undies from this site with no problems.
So, guys, think outside the box and try something different the next time you’re looking to expand your collection of basic undies.
Enjoy the pics!
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Men’s Underwear Poll: The classic sport brief – hot or not?
So, I received this e-mail from a follower of the Guys’ Underwear Blog, and it got me wondering; is the classic sport brief on its way out in favor of more modern designs?
Here’s what Edwin wrote:
I’ve always liked sport briefs, particularly the ones by Calvin Klein. The U1060′s with their thick, soft waistband provided the feel and look of a jockstrap in the front, while maintaining the characteristics of a brief in the back. I only bought 2 of those at the time and was amazed at how quickly they sold out.
I had similar experiences with the U4152, which had the ribbed cotton look and a thinner, less comfortable waistband. After about a year or so, I couldn’t find them for sale anymore. The latest examples are the U2745 with its characteristic red stripe on top of the waistband, and the superior U1683, arguably the most comfortable of them all. Both of them are out of stock, everywhere. You can still find some on eBay but most of them are in size Small.
Currently, Calvin Klein has no sports briefs for sale. None. Apparently, no other brand has anything comparable, except for 2(x)ist’s Sliq sport brief which has a very thin waistband and is less comfortable than most of the comparable Calvin Klein products were. Do you happen to know why this style of men’s underwear seems to be all-but-dead? I find this development interesting.
Here’s what I think…
It is true that some of the huge mainstream brands like CK seem to have abandoned the classic sport brief (tanga) cut. Their reasons for doing so could be many; lack of sales, tough market, fashion changes etc. I speculate that guys who used to buy the classic CK sport briefs have now turned to brands such as 2(x)ist, N2N, Magic Silk, and Sloggi.
I don’t think, though, we’ll ever see the sport brief vanish completely. It’s a very distinct cut and one enjoyed by many guys, especially for sports purposes, obviously.
Judging from my sports underwear poll from last summer it doesn’t seem like guys in great numbers are about to drop the traditional sport brief (or the jockstrap) in favor of, for example, the compression short.
And in fact, just yesterday, N2N revealed a stunning new sport brief as part of their 2011 underwear range launch.
So, guys, take a good look at the sport briefs below the poll and share your opinion:
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Introducing: Amateur male underwear model, Rodrigo
Every once in a while we have the pleasure here at Guys’ Underwear Blog of introducing up-and-coming underwear models, photo artists and so on.
Not so long ago we introduced you to the amateur underwear model, Michael Hinkle.
We also posted some of underwear photo artist, Alexis McDrew’s inspiring work.
Today, we want to introduce you to Rodrigo, an amateur male underwear model who’s working hard at making in the underwear biz.
For more pictures and additional info, check out Rodrigo’s MySpace profile or his modeling agency portfolio.
We wish you all the best, Rodrigo.
PS. if any of you guys out there are aspiring underwear models, let us know – we’ll love to show your pictures and tell the world about you.
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Sloggi for men: Hot new briefs. Pics and video!
A while back I did a few posts on Sloggi men’s underwear which I thought deserved some attention.
Sloggi has had to overcome being known mostly as a female underwear brand. And this hasn’t been an easy challenge as the brand is the best-selling female underwear brand with more than 1 billion pairs sold over the years!
Anyway, Sloggi actually offers a string of pretty nice quality underwear styles for men, too.
Sloggi underwear for men is best described as basic men’s underwear. Basic underwear is standard, no-frills cuts (like briefs and boxer briefs) that are not too expensive and that can be worn for most purposes.
The other day, then, I noticed that the good guys over at Dead Good Undies had posted a video with some backstage footage from a photo shoot featuring a couple of new men’s Sloggi styles, including the Dandy and Dusk ranges.
See the video below the pics.
Of the two, I like the Dandy range the best. It sort of resembles Bruno Banani a little bit – or is it just me?
A pair of Sloggi Dandy briefs is US $19, Dusk briefs are $16.
Get the briefs, boxer briefs and trunks over at www.deadgoodundies.com.
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Mens Sloggi. A guide to the best Sloggi boxer briefs for men.
This is the second blog post in a series of two featuring the best Sloggi underwear for men.
In the first post I looked at the top 5 men’s briefs by Sloggi, so if you missed that one, check it out. Today I will guide you to the top 5 Mens Sloggi boxer briefs.
Sloggi really does great underwear at very affordable prices. A pair of nice quality briefs will typically set you back no more than $15-18.
The (relatively low-rise) boxer briefs are typically priced between $18 and $24, which is also a good bargain for this level of quality men’s underwear.
The boxer briefs I have selected are called “hipsters” by Sloggi, and rightfully they should reside in a category between low-rise trunks and normal boxer briefs. But for the sake of simplicity, I will term them boxer briefs in this post. So, here we go :)
Sloggi light short
Sloggi Men Light men’s underwear is in interesting choice due to its price (currently on sale for $7,60 at Dead Good Undies) and fabric features. The boxer brief is made from 85 % cotton 54, which is an extremely light sort of cotton, and 15 % elastane.
The style is also available as a brief, and the Sloggi Light collection will feel ultra smooth on your skin, partly due to the fact that it’s single layered throughout. This effect is supported by the waistband and leg hems, which seem to disappear under your clothes.
Verdict: This boxer brief looks the best in black and has an almost silky feel to it. Men who enjoy extremely soft and thin-feeling fabrics will love this style.
Sloggi for men madison hip short
The madison hip short definitely looks best in the dark gray version, pictured below. One of the main features of this design is the very distinctive wide elasticated waistband on which the SLOGGI branding is sculpted in pewter grey onto a shimmering silver. This will certainly appeal to many men, as wide waistbands have become quite popular over these last few years.
This Sloggi boxer brief features a pouch design characterized by a double layer of the silky modal fabric (92 % modal, 8 % elastane).
Verdict: The Sloggi madison hip short boxer brief is another great choice for men who are not afraid of trying something different from the usual cotton blend. The wide waistband and the subtle dark gray color design mean that this style is a perfect choice if you want to blend in nicely with the guys at the gym without appearing too boring.
Sloggi for men Gala hipster
The mens Sloggi Gala boxer brief is a cool choice for a night on the town. If you wanna appear stylish and attract attention in the bedroom later in the night, this boxer brief might do the trick. It uses a silky and stretchy black microfibre (92 % polyamide and 9 % elastane) to create a seriously slinky feel and look.
The noticeably gold waistband provides a fun contrast to the body fabric and thankfully it’s not been plastered in Sloggi logos which ensures it a clean look. The double layered pouch and the fact that there are no seams across the bum will have you feeling very comfortable, and you can easily wear this boxer brief for an entire evening and night.
Verdict: A different kind of boxer brief for the man who is looking to shake up his underwear drawer with a fun and attention-grabbing mens Sloggi style. These babies typically cost around $24,50 and will have you looking daring and fashionable in any setting.
Sloggi for men business hipster
The Mens Sloggi Business hipster takes the second place in my Sloggi boxer brief countdown, partly due to it’s great-looking classic white boxer brief look, and partly due to the great cotton blend fabric (96 % cotton and 4 % elastane). This combination is one that will leave you feeling comfortable hour after hour, day after day. Remember this, when you choose underwear. MOST of your underwear should be comfortable enough to be worn for an entire day.
The Business Hipster is characterized by flat stitched seams which give the boxer briefs a smooth finish and add to the comfort. The double layered pouch is essential in everyday mens’ underwear. Finally, the flat elastic waistband isn’t too wide and has a subtle design with a horizontal pinstripe around the top.
Verdict: This Sloggi boxer brief will complement any man, regardless of body type and personality. It’s a classic white style, but that doesn’t make it boring. At $24,50 per pair, you can easily get 3-4 pairs for your everyday activities where comfort is the prime underwear objective.

Sloggi for men drive hipster
The Mens Sloggi Drive Hipster takes first place as the best boxer brief style. The white cotton boxer brief (again, 96 % cotton and 4 % elastane) has overlapping vertical and horizontal lines of blue, orange and olive green for a super retro looking pattern design. The funky look is completed with the flat elasticated waistband in a dark orange color.
Verdict: The Drive Hipster style sells for a cheap $20 and takes the top spot on the Sloggi boxer brief countdown because it suits all purposes. The comfortable cotton-based fabric means you can wear this style every day, all day. This stylish cut makes it perfect for festive as well intimate occasions. Guys will admire you in the locker room, and in the bedroom the neat pattern and color design will complement any body type and size.
Get yours at Dead Good Undies.
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Mens Sloggi. A guide to the best Sloggi briefs for men.
Mens Sloggi is so much more than that Basic range that you’ve probably seen on offer at many online underwear stores.
Sloggi has had to overcome a strong image as a women’s brand, which has made it hard for many men to accept Sloggi as a real men’s underwear brand.
But listen up guys, forget what you think you know about Sloggi as a men’s brand. Today, Sloggi offers so many different styles and collections for men in proper quality.
Fun fact: By the time Europe’s best selling underwear brand celebrated its 25th birthday in 2003, more than 1 BILLION pairs had been sold!
Today and tomorrow I will guide you to the best men’s Sloggi briefs and boxer briefs.
In this blog post I take a look at the top 5 men’s briefs by Sloggi.
Sloggi for men black midi brief
The Black Midi Brief’s main features are a cotton rich black fabric with a subtle, shimmering and a, for Mens Sloggi, quite wide waistband stitched with large Sloggi logo. The brief gives you a slightly enhanced shape thanks to the extra fabric layer behind the pouch. Every man will feel comfortable in these as they are made from the classic cotton blend consisting of 96% cotton 4% elastane.
Verdict: The mens Sloggi black midi brief is a great-looking, comfortable black brief that’s not too daring in design and fit. A safe bet for any use, and these briefs will set you back no more than $15.
Sloggi for men splendid brief
Sloggi ups their game in terms of pattern and fabric choices with the stylish Splendid range. This classic brief is made from a silky smooth manmade fabric with a neat-lookin striped effect going all the way round in air force blue, white and burgundy which meets in a ‘V’ at the double layered pouch at the front.
The folded edge waistband houses a discrete Sloggi tab in the coordinating blue and white on the left hip. The silky smooth fabric, made from 45% Polyester, 41% Nylon and 14% Elastane, and folded leg hems makes for quite a close fit. This pair is among the cheapest of the bunch clocking in at around $15.
Verdict: A fun-looking men’s brief in a smooth fabric for those days when you want a more stylish and fashionable underwear look. Will get some looks in the locker room and the bedroom, but only the good kinds, as this brief is not too controversial.

Sloggi Iwear 2.0 mini brief (low-rise)
The iWear 2.0 Mini brief (that name is sooo 2007) is best in the dark Grey marl version. As we see with most mens Sloggi styles, it has a double layered pouch and flat stitching for a smooth finish. The waistband comes with horizontal grey stripes and bold Sloggi branding in white. The iWear collection also includes Short and boxer briefs/trunks containing the same colour combinations.
As was the case with the black midi brief the fabric is a very comfortable blend consisting of 93% cotton and 7% elastane.
Verdict: This style will definitely appeal to guys looking for comfortable, low-key underwear that at the same time accentuates your assets in a cool, understated fashion. A low-rise style will always give men a more sexy look than the regular alternative. Choose this style if you want comfort and recognition without causing too much of a stir. This pair of briefs is listed at about $18.
Sloggi signature cotton modal brief
No top 5 men’s brief list without a classic but stylish tighty whity brief. The strength of the Signature Mini Brief is its white fabric in 46 % cotton, 46 % micromodal and 8 % elastane – a fabric blend that always creates a super soft and stretchy look and fit. It will also make the shape of the underwear last longer.
The signature cotton modal brief is also equipped with double layered and the towelling lined waistband has stylish feel to it with neatly designed horizontal stripes and Sloggi logos at regular intervals.
Verdict: If you are a man who swears to the classic white brief, this is the underwear for you. Comfortable, a good fit and durable in a stylish finish and with a properly designed waistband that’s not too wide and daring. A twin pack will set you back about $23 – that’s about $11,50 per pair.
Sloggi for men fun midi 07
The Fun 07 Midi Brief’s features a black multi strip pattern with diagonal stripes in black, dark red, green and light blue forming V shapes which meet at the centre seam of the double layered pouch. This color design is subtle and only slightly daring. The understated design really works for this style.
The fun midi 07 brief has a classic shape with a black waistband stitched in relief with the Sloggi logo at regular intervals. You can’t really see the Sloggi logos from a distance, and I really like that Sloggi dares not to pump out their brand name on this style. It gives a nice clean look.
The fabric is made from 96% cotton 4% elastane, which really is the most comfortable blend if you are looking underwear to wear all day.
Verdict: The best combination of proper fabric blends, a great look and color design and a waistband with understated logos. The Mens Sloggi Fun Midi 07 brief tops the briefs list and will set you back no more than $18.
Check in again tomorrow when I list the top 5 men’s boxer brief styles by Sloggi.
Get your Mens Sloggi underwear at Dead Good Undies.
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