Guys' Underwear Blog

We’re rounding up this week with the introduction of Ukranian men’s underwear brand, m8Mate.

That’s right, Ukranian! It seems like the European underwear scene is coming out strong this year. Remember, just a few weeks ago we introduced you to Bluebuck, a new British label with lots of attitude.

Created by a group of young Ukrainian designers, m8mate offers a range of basic cuts including regular briefs, low-rise briefs, and square cuts – as well as swim wear.

m8mate’s design philosophy seems characterized by clean, solid bright colors, which will appeal to many. From the looks of what we’ve seen so far, m8mate seems to be a fine alternative for your collection of basic underwear for everyday purposes.

A typical pair of m8mate briefs is USD $16.80.

Check out the entire range at www.m8mate.com.

Happy Sunday, guys!