Archive for the ‘Impetus’ Category
Impetus men’s underwear has been off our radar for a while, but with their recent promotion photos and behind-the-scenes video they’ve clawed their way back into our minds.
They didn’t make it easy, though. We received an e-mail from their PR agency and it was all in Spanish which we – sadly – don’t speak a word off.
The pictures, however, spoke for themselves. We really think Impetus has managed to reinvent themselves with their latest 2011 range called HOT, which takes inspiration from India and Marrakech (we learned from Google Translate).
A typical pair of Impetus briefs will set you back USD $29.
Enjoy the pics and the video, guys – and check out the entire collection at www.impetusunderwear.com.
Ever wondered what goes on at male underwear photo shoot? This video gives a 9 minute glimpse into the glamorous world of underwear modeling.
Notice the irony here, though, because as this video shows, doing an underwear photo shoot for a web shop really is nothing like the promotion material done by the actual brands. These male models don’t get to go to some exotic Caribbean island. Rather, they do shot after shot of various Impetus styles.
Nothing bad about that, though. The styles are nice, the male underwear models look better than most of us, and they their job without any complaints. And that’s why I like this clip – it’s an honest glimpse into what it takes to sell men’s underwear online.
The video features guys wearing Impetus underwear and the shoot is for Dead Good Undies, an online web shop that sell some of the best men’s underwear brands like Ginch Gonch, 2xist, Andrew Christian, Mundo Unico, Björn Borg, and even Danish brand, JBS. I am not affiliated with this store, I simply just admire the effort the put into doing proper photos of the men’s underwear that they sell.
This particular video is an oldie, but goldie. Shot in 2007, it features a string of underwear models wearing briefs, low-rise briefs, and boxer briefs in a countless variations. The male models take turns wearing a certain style, stand up on turn table on which the underwear is shot from various angles.
I haven’t got any experience with Impetus underwear for men, but judging from the selection available at Dead Good Undies it seems to be a decent mid-range brand with a wide selection of briefs and boxer briefs in the price range between $16 and $24 (although at moment most of the styles are on sale at half price!).
Enjoy the video below the pictures!