Archive for the ‘FU e=fu8’ Category
We’ve gathered up some of the best of the many photos sent to us by Fu, the creator and owner of the wonderful New York-based men’s underwear brand FU e=fu8.
Photographers involved in the production of the pictures below include Paz Stammler, Vaughn Stewart and Tobin Alexander. Models are Cody Sneed, Chris Minaya and Edwin Bermoser.
Head over to www.fuunderwear.com to see more and shop.
It’s FU time again! This time with bit of of a funny story.
These pics were shot in San Diego, CA. The photographer, Armando Adajar, initially found out about the brand when he saw a young guy wearing a pair of FU e=fu8 Underwear, underneath his shorts; shirtless, hanging out with a few of his friends on the beach.
He was enchanted, intrigued by the name/logo FU e=fu8 on the waistband and finally contacted the brand. Much to his surprise, the brand was based out of NYC. He initially thought it was a new European label!
The first model on white with blue trim underwear is Justin D in a FU Triathlon Trunk. The second model in red underwear is Gil Montano in the Pleasure X8 Cut.