Guys' Underwear Blog

It seems like we’re introducing new men’s underwear brands every week this year!

And this week is no exception. Not too long ago we came across Brazilian underwear maker, BoyRio, a leading provider of men’s sophisticated swimwear and underwear, all representing the youthful spirit of Rio de Janeiro.

By the way, we want to visit Copacabana! We have a feeling it’s the perfect beach to show off your swim briefs or trunks.

Anyway, in those regions BoyRio has become known for its masculine colors, excellent fit, and quality materials.

And BoyRio is all about simplicity in their designs -  they don’t do wild prints or add huge pouches with rings and gadgetry.

Rather than boosting men’s self image, BoyRio want to celebrate their customers’ existing self-confidence and body - offering products which complement the male physique in a sexy, but never sexual, manner.

There you go.

Judging from the pics they sent us, though, I wouldn’t exactly label this brand as just sexy in that innocent-kind-of-way (if there is such a thing). It’s no dull brand, that’s for sure.

For your pleasure, we’ve also included some behind-the-scenes action in the video below which feature footage taken from a recent BoyRio photo shoot. You’re welcome!

A typical pair of low rise BoyRio briefs are USD $25.

See the entire 2011 BoyRio range over at www.boyrio.com.