Archive for the ‘Björn Borg’ Category
It’s been over a year since we last took a look at the Scandinavian tennis-star-turned-underwear-designer Björn Borg‘s latest offerings.
Now, however, it is once again time to bring you guys some of the latest promotion material from the Swedish king of contemporary boxer brief design.
What sparked our interest was the fun little video (watch it below the pics) in which Björn Borg has teamed up with online party and training enthusiast Ron Allen to launch their AW12 apparel collection. Ron has developed a whole exercise programme that boils down to developing that perfect body without compromising on the party time.
All exercises are available through videos and gifs on the PARTY TRAINING web site www.bjornborgpt.com, where party enthusiasts from all over the world will also be able to submit their own best party training exercises using the new innovative iOS app Loopcam (which most easily can be described as an Instagram for gifs) or youtube for a chance to win a full year of personal training as well as selected items from the AW12 collection.
The AW12 collection can be viewed at www.bjornborg.com. FYI, Björn Borg briefs usually start around $22 USD, but there’s a sale now on bjornborg.com where you can get briefs at just $12 USD. Boxer briefs usually start at around $28 USD.
Enjoy the pics and video.
Happy 4th of July, gubbers! We hope you’re having a marvelous time.
Björn Borg hasn’t really been the most blogged about men’s underwear brand here on GUB in recent months.
The brand isn’t really the most proactive and innovative we know off, but its high quality boxer briefs have become a pretty popular choice among mainstream underwear consumers in Northern and Western Europe.
I do own a few pairs myself, and I can certainly vouch for the production quality – they’re some of the most durable undies in my entire collection.
Anyway, now the former Swedish tennis star has joined forces with his biggest rival of the glorious 80s tennis era, Mr. John McEnroe.
Back then the two fought in some epic grand slam battles, but today the two tennis aces are calling a truce to launch a new, limited edition men’s underwear collection.
Four percent of the campaign proceeds will even be donated to the John & Patty McEnroe Foundation.
You can read more about the campaign over at www.bjornlovesjohn.com.
Now, the underwear range consists only of boxer briefs/trunks in four different designs (two for both Björn Borg and John McEnroe). All is priced at $27.95 USD.
You can buy the boxer briefs over at www.bjornborg.com.
See all the styles here below. There are even a few behind the scenes pics featuring Mr. Borg and Mr. McEnroe in the middle of the creative process.
Here at Guys’ Underwear Blog we LOVE great underwear!
We love to wear it, and we love to watch it be worn.
And while we enjoy a good underwear sighting and some hot new promo pics from our many favorite brands, we love some real video footage even more.
So, for the next week we’ll be posting some of the best underwear videos to come out the last few months.
In fact, you can call us Guys’ Underwear VLOG the next 7 days!
Today, we’ll kick off the men’s underwear video festival with the latest Björn Borg underwear fashion show!
This catwalk show took place in Amsterdam on February 4th 2011. Björn Borg shows off the summer/winter 2011 collection and you can easily skip through the first 30 seconds of women’s underwear and go straight to the endless number of male underwear models showing off Björn Borg’s trademark boxer briefs!
Remember, you can get Björn Borg underwear over at International Jock!
And check back in with us later as we reveal more of the best and most recent men’s underwear videos.
Every man needs a pair of reliable, durable, comfortable and at the same time good-looking and stylish pair of underwear that he can wear for an entire day and for all kinds of purposes.
For me, a pair of Bjorn Borg boxer briefs fits right into that category. Bjorn Borg, the Swedish tennis legend, was a perfectionist when it came to his game, and this attention to detail and aim for perfection shines through in Bjorn Borg men’s underwear collection.
So if you’re contemplating getting a pair of Bjorn Borg boxer briefs, here’s 3 reasons why I think you should go on and order a pair right now!
Be aware that Bjorn Borg calls their boxer briefs “short shorts”. They also carry a boxer brief cut with slightly longer legs simply called “shorts”. Either will do just fine, though my personal favorite is the short shorts.
1. Perfected design and fit
Bjorn Borg doesn’t offer a wide variety of men’s underwear cuts. Really, all you can get are classic briefs (which they calls trunks) and boxer briefs. No shame in that, though. After all, it is what the majority of men wear daily.
Luckily, focusing only on boxer briefs and briefs has allowed Bjorn Borg to perfect these styles. The boxer briefs are extremely forgiving and will look good on all guys, no matter your body type or size.
Every detail on the Bjorn Borg Boxer briefs are designed with mainstream appeal in mind. And I mean this in a good way. For instance, the waistband is neither too wide nor too narrow. The legs are exactly the right length, and the pouch design will provide adequate support.
And don’t think you can’t get any variation: The choice of colors, patterns and print designs is endless!
2. Great fabric quality and long-term durability
For (most) everyday wear your boxer briefs need to made from a comfortable cotton blend with just enough stretch to allow complete freedom of movement. Bjorn Borg’s boxer briefs are made from 95 % excellent quality cotton with the standard 5 % lycra to add the necessary stretch and snug fit.
If you take good care of your boxer briefs and wash them properly, your Bjorn Borg’s will easily last a couple of years without loosing fit or colors too much. The long-term durability of your everyday underwear is key if you don’t want to spend a fortune on underwear in the long run.
3. Value for money
Bjorn Borg boxer briefs are great value for money, and depending on the specific style, a pair will cost between $23 and $26. Notice that this makes Bjorn Borg an upper mid-range underwear brand, and you can certainly find brands that are $5-10 cheaper.
But $23 is a bargain when you consider the lifetime of a pair of Bjorn Borg boxer briefs. Competing, cheaper brands will have a tough time lasting as long as Bjorn Borg’s.