Guys' Underwear Blog

Archive for the ‘Aware Soho’ Category

Sometimes all you want is some nice, inspiring photos of guys in underwear you haven’t seen before.

We just received some fine new pictures featuring men’s underwear from British brand, Aware Soho.

It’s been a few months since we last did a posting about this gorgeous London-based underwear brand, so these news pics are long overdue.

We like the colors and design of this 80s inspired collection! Specifically, there’s something about that white/yellow square cut… As a cut it has a real retro feel to it. Could the square cut be making a comeback?

Aware Soho briefs are usually around $27 USD.

See more and shop over at www.awaresoho.com.

Men’s underwear from Aware Soho – www.awaresoho.com

Click to to see this men’s underwear picture in full size

Men’s underwear from Aware Soho – www.awaresoho.com

Click to to see this men’s underwear picture in full size

Men’s underwear from Aware Soho – www.awaresoho.com

Click to to see this men’s underwear picture in full size

Men’s underwear from Aware Soho – www.awaresoho.com

Click to to see this men’s underwear picture in full size

Back in August we posted a bunch of pics featuring Aware Soho‘s upcoming 2012 men’s underwear collection.

2012 is still a few months away, though. If you can’t wait that long, here’s a series of pics featuring their current fall 2011 range.

And if you liked Aware’s behind the scenes video – the one we posted about a month ago – remember to check out the two videos that we included above the images. It’s always nice to see how the underwear looks in a live setting.

It is just us, or do Aware Soho really know how to cut a low-rise brief so that it’s just perfect? Maybe it’s all due to the model wearing it? Obviously, he could wear a pair of worn out tighty whities and still look smoking… Either way, we need to get ourselves a pair of whatever it is he’s wearing.

FYI, Aware Soho briefs are usually $27 – $28 USD.

Check out all the current styles over at www.awaresoho.com.

Men’s underwear from Aware Soho – www.awaresoho.com

Click to to see this men’s underwear picture in full size

Not too long ago our friends over at Aware Soho sent out a behind-the-scenes video featuring some of the styles from their autumn 2011 collection. Watch it below.

We like that Aware Soho has focused primarily on their low-rise brief cuts. In our opinion this is the style they excel at the most.

Also, we actually really like the color schemes they’ve chosen for this collection. It’s a perfect mix of warm and cool autumn colors with a sort of retro 80s look.

We’ve completely fallen for the Basketball Shorty, a brief-bordering-on-square-cut thing, styled in a warm orange color with a techni-chique waistband. It’s $28.80 USD.

Also the Lacrosse Brief in black/white/purple is a fun trip down retro lane, though this is a more modern low-rise, high-cut brief. This brief is $27.20 USD.

Anyway, check out all the new styles over at www.awaresoho.com.

Enjoy the video, guys!

For the last 10 years, Aware Soho has been covering the ass of many Londoners. Quite literally…

Established in 2001 on fashionable Old Compton Street (Soho – London) as the first ever men’s underwear store in the UK, Aware gained international recognition when it launched its first collection a few years later.

Now, the well-established British brand has released pictures of their upcoming  spring summer 2012 underwear collection, which seems to be a celebration of what makes London one of the most exciting cities in the world (maybe a little too exciting at moment…).

Key design features include the playful use of the British flag, Union Jack, eye-catching waistbands as well as 1980s and neon colors.

On a side note… is it me or do the male underwear models used for these promo pics look a bit more eastern European? It would make sense, though, as the Russian community is huge in London. Either way, they are gorgeous.

The new collections – rightfully labeled “Buckingham”, “Fit For A King”, “Hyde Park”, “Recyclable”, “Pink”, and “Soho Neon” – will be available in February 2012.

No word yet on how much the new Aware Soho collections will cost, but expect briefs to range between $24 to $27 USD.

Go to www.awaresoho.com to see all Aware Soho’s current men’s underwear offerings.

But for now, enjoy the pics!

It’s been a while since we’ve seen some good men’s underwear videos, right?

Well, the waits is over, guys!

Today and the next few days I bring you some high quality videos featuring some of my favorite underwear brands including N2N Bodywear, Rufskin, Aussiebum and my choice of the day, Aware Soho.

If you’ve been following my posts these last couple of weeks you will have noticed my interest in this excellent brand.

I endorsed their Round Bum Shorties and loved the fact that their range is the widest I’ve ever seen in terms of available color variants.

I already posted a bunch of Aware videos with footage of their current collection. Today, however, we get a sneak peak of the spring/summer 2011 range.

That’s right – this range isn’t even available yet. You can’t your hands on any of these styles before January/February.

The video features all sorts cuts from briefs to trunks. If you like what you see, check out www.awaresoho.com to view their entire collection.

Have a nice weekend, guys, and enjoy the video.