Impetus men’s underwear has been off our radar for a while, but with their recent promotion photos and behind-the-scenes video they’ve clawed their way back into our minds.
They didn’t make it easy, though. We received an e-mail from their PR agency and it was all in Spanish which we – sadly – don’t speak a word off.
The pictures, however, spoke for themselves. We really think Impetus has managed to reinvent themselves with their latest 2011 range called HOT, which takes inspiration from India and Marrakech (we learned from Google Translate).
A typical pair of Impetus briefs will set you back USD $29.
Enjoy the pics and the video, guys – and check out the entire collection at www.impetusunderwear.com.